CULT&RAIN Announces Drop001 & Web3 Community Collaboration.
It’s good to be back writing again. We took a break following the success of our Genesis Drop but now we’re back and Drop001 is coming soon!
We are standing here today because we believe in change and there is a new way forward, especially for fashion brands in the web3 space. Essentially, we’re creatives at heart. We love art and it will always remain that way.
We believe in Culture. We believe in building community. And so, Drop001 will be even more exclusive and rare than Genesis. And its badass too…even https://www.wsj.com/articles/varsity-jacket-history-11648762139?mod=life_work_lead_pos4 thinks Varsity Jackets are the bomb!
Here we go…..
Drop001 is 1000 4K animated NFTs matched with 1000 trend setting physical Varsity Jackets, and its super limited edition too — 1 radical outerwear design in 5 unique color ways.

And there is a very special and unique collaboration, as always.
The truth, right now, is that collaborations continue to hit an all-time high, like the bitcoin of fashion. It’s gone mainstream on both high and low channels and customers seemingly can’t get enough.
Brand collaborations have strong potential to enter our visual and mental landscapes as rich, contrasting ephemera. They might be a fleeting moment, a long running partnership, or something in between. Some are truly and remarkably bizarre, leaving most consumers bewildered or begging for an explanation. Here at CULT&RAIN, we focus our attention on collaborations that make sense in the Web3 world. We had the option to pull in celebrities and talent from Web2 but we just couldn’t make sense of it, not yet anyway.
We’re massive fans of our Web3 fam and the communities they’ve built. They’re building a brand, much like CULT&RAIN. Our brand is a platform to stand out, be heard, and shape identity. It defines who you are, you define what it is.
Web3 IS community, and we are a SQUAD. We have once again teamed up with some of the best NFT communities and pioneers within the space. CULT&RAIN is honored to showcase each of their unique patch artwork designs on our limited-edition “Community Varsity Jacket.”
And so, drum roll please …we’re psyched to announce our 5 incredible web3 communities & pioneers who have designed a one of a kind patch to go on our Community Varsity Jacket.

- Robotos
Robotos is a collection of 9,999 droid characters designed by Pablo Stanley and minted as NFTs. They are constructed from various metal outfits, tin faces, digital accessories, top pieces, faces, backpacks, arms, and colors. The Robotos Genesis collection was an incredible success selling out in 20 minutes and, today, has 5,500 collectors around the world. In a bold move, Robotos has just secured a partnership with TIME Studios, an Emmy Award® and winning TV studio, to create a Robotos-inspired animated show.
2. WonderPals
WonderPals is a collection of 10,000 delightfully cute pals living on the Ethereum blockchain, by artist & founder Mina. WonderPals’ vision is to create a warm hearted family friendly brand that can be enjoyed by everyone across both the physical and digital worlds. The world is ready for a universally loved character that will bring out the values of kindness and bring joy to the world through community, creativity, and fun art!
3. Deeze
DeezeFi is an active member in the NFT space and director of “vibes” at @fractional_art and @neon_dao. DeezeFi regularly holds enlightening Twitter Space discussions with topics such as NFT Pricing and Fractional Fridays. DeezeFi is also a specialty coffee fan which is another reason we give his twitter feed two thumbs up! His discerning eye and showcasing of promising innovative NFT projects has been a key factor in spreading Web3 awareness and and acceptance worldwide.
4. The Heart Project
THE HEART PROJECT is a wildly popular community-run Web3 project founded by Aidan Cullen and Stefan Meier, which enables passionate lovers of creativity to shape the art we interact with. The Heart Project Creative Studio is designed to produce media with thousands of contributors on every project and grants ownership of their shared creations.
5. HPPRS
SHAKKABLOOD made an effective entry across the world of NFTs with his HPPRS collection, & has worked hard to establish success for himself across the industry. SHAKKABLOOD has found himself in the perfect spot within the community with his unique and extremely impressive digital art. SHAKKABLOOD started his journey as a digital 3D artist doing logo design and branding and creating artwork for musicians.
We’re indebted to these incredible artists for trusting us with our vision and coming on this journey with us. We are still at the starting line, folks. We have a long marathon ahead! But we’re deep in it with you all the way.